Long-Term Rentals (LTRs): Stability Over Scalability
LTRs are leased for a minimum of 30 days, typically one year or more. In residential areas across Brentwood and West LA—such as Westwood, Beverlywood, Cheviot Hills, and the Pico-Robertson corridor—LTRs are a strong fit for families, graduate students, and professionals seeking stability.
Pros of LTRs in Westside Markets
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Steady Cash Flow – Monthly lease agreements provide predictable returns.
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Reduced Management Needs – Less turnover and fewer guest logistics.
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Lower Operating Costs – Tenants often cover utilities and handle minor maintenance.
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Regulatory Simplicity – No STR registration is required for long-term tenants in any Westside neighborhood.
Cons of LTRs
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Limited Pricing Flexibility – Locked lease terms can prevent rent adjustments mid-term.
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Tenant Oversight Challenges – Ongoing property condition can be difficult to monitor.
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Rent Control Considerations – West LA and Brentwood fall under LA’s Rent Stabilization Ordinance (RSO), which may limit annual rent increases.
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Eviction Regulations – California law heavily favors tenant rights; removals for nonpayment or other violations can be lengthy.
Expert Tip: In West LA, condos and smaller multifamily units near transportation hubs or UCLA often benefit from stable, long-term demand—especially from graduate students, university staff, and healthcare professionals.
Choosing the Right Strategy for Your Location
Santa Monica
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Best for STRs near the beach, Main Street, or Third Street Promenade—but with regulation compliance.
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LTRs thrive in Sunset Park and North of Montana for long-term, family-oriented tenants.
Brentwood
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STR opportunities are more limited due to zoning.
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LTRs are ideal in areas like Brentwood Glen and Mandeville Canyon, offering long-term value and stable returns.
West Los Angeles
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Mid- to long-term rentals perform well near UCLA, Century City, and the Expo Line corridor.
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STRs can work well in Sawtelle and Palms, particularly when aligned with 30+ day stays for traveling professionals.
Rental Strategy Comparison at a Glance
| Feature | Short-Term Rentals | Long-Term Rentals |
|---|---|---|
| Income Potential | High (variable) | Moderate (stable) |
| Time Investment | High | Low |
| Regulatory Complexity | High | Low |
| Tenant Turnover | Frequent | Minimal |
| Flexibility | High | Low |
| Ideal Areas | Tourist, Urban Core | Residential, Suburban |
Final Thoughts
There’s no one-size-fits-all strategy when it comes to rental investments in Westside Los Angeles. The right choice depends on the property’s location, your time commitment, and your income goals.
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Prefer stable returns and less involvement? A long-term rental is likely your best fit.
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Willing to manage actively for higher potential revenue? A short-term or mid-term rental could deliver.
If you’re evaluating an investment in Santa Monica, Brentwood, or West Los Angeles, I’d be happy to help you explore your options and determine the most effective strategy for your property.
Please connect for a personalized consultation Alena Lehrer - Real Estate Specialist - 310.437.3700 [email protected] DRE02120134
